8 Smart Questions to Ask When Buying a Gold Chain

You want a gold chain—and you want to make sure it looks great, lasts long, and is worth what you’re paying. Before you buy, asking the right questions can save you money, frustration, and regret. Here are eight essential things to consider before choosing the perfect gold chain.

1. Is the Chain Solid or Hollow?

Weight is often the easiest giveaway. Solid gold chains feel heavier, sit better on the skin, and are more durable over time. Hollow chains, while more affordable, can dent or break more easily and may twist or flop around.

If you plan to wear the chain frequently, solid gold is usually the better long-term investment.

2. Will the Chain Snag on Clothing or Skin?

Before buying, gently rub the chain against fabric or something porous, like terrycloth. Chains with sharp edges or poorly finished links can snag clothing—or irritate your skin.

A smooth chain not only feels better but is far less likely to break during everyday wear.

3. How Thick Is the Chain?

Thickness matters more than most people realize. Thicker chains are more resistant to bending, kinking, and breaking. Ultra-thin chains can tangle in hair, twist easily, and snap under stress.

A little extra thickness adds durability—and visual presence.

4. What Type of Link Does the Chain Have?

Link style plays a huge role in both appearance and strength.

Links to avoid for durability:

• Omega

• Herringbone

• Snake

These can kink or crease permanently.

Stronger, more reliable link styles include:

• Rope

• Curb

• Figaro

• Wheat

• Box

• Mariner

Ask to see several styles and handle them to understand how they move and feel.

5. Is the Chain Plated or Solid Gold?

If you plan to wear your chain regularly, avoid plated chains. Gold plating wears off over time—exposing the base metal underneath and often requiring costly replating.

Solid gold is always the better choice for long-term wear, even for white gold (which may still have a surface treatment).

6. What Kind of Clasp Does It Have?

A strong clasp is critical. Lobster clasps are generally more secure than small spring-ring clasps. If the chain is long enough to slip over your head, a clasp may not be necessary at all—eliminating a common failure point.

Always test the clasp before buying.

7. Will You Be Wearing a Pendant?

If you plan to add a pendant, bring it with you when shopping. The chain and pendant should complement each other in size, color, and weight.

Best chain styles for pendants:

• Wheat

• Box

These offer strength and balance without overpowering the pendant.

8. Does the Chain Contain Nickel?

Many gold alloys contain nickel, which can cause skin irritation or allergic reactions. Since chains sit directly on the skin, this is especially important.

Ask whether the chain is nickel-free, and if you’re unsure, check the return policy before purchasing.

Final Thoughts

Buying a gold chain doesn’t have to be complicated—but it should be intentional. When you ask the right questions, you avoid common mistakes and walk away with a piece you’ll enjoy for years. Now you’re ready to shop like a  jeweler—and choose your next gold chain with confidence.